Buyer question first
Articles begin with a defined reader decision or problem, not an affiliate program.
Claims need support
Material claims must stay within the scope, geography, date, model, and limitations of their sources.
Commercial separation
Compensation does not decide inclusion criteria, scoring, evidence requirements, or conclusions.
Evidence and attribution
Drafts should distinguish verified facts, manufacturer or platform statements, authority guidance, user-reported patterns, direct observations, and editorial inference. A source-owner statement supports only the statement that source is qualified to make.
When reliable sources conflict or a material fact cannot be verified, the article should qualify the claim, describe the uncertainty, or remain unpublished.
What Pet Signal Guide does not invent
We do not invent prices, availability, market share, ratings, testimonials, credentials, ownership experience, testing results, specialist review, quotations, or affiliate-program status.
We do not describe research as hands-on testing unless the page has product access, a defined protocol, and an evidence record that supports that wording.
Reviews, comparisons, and recommendations
Page titles and conclusions must match the available evidence. A desk-research product analysis is not presented as a hands-on review. A comparison should use criteria relevant to the buyer question and apply comparable evidence requirements across included options.
Updates and corrections
Time-sensitive facts such as prices, plans, availability, terms, privacy practices, and product support require a checked date and a refresh trigger. Material corrections should follow the Corrections Policy.
Questions
For editorial or policy questions, email contact@petsignalguide.com. More detail about the research workflow is available on How We Research.
Last updated: July 25, 2026.